Juicy Romance Debuts “Bikini” on HARD Recs with Cheeky Club Energy

With “Bikini,” Juicy Romance delivers a retro-charged summer single and playful video directed by Ben Cole.

Photo Credit: Kurt Johnson

Juicy Romance makes a splashy entrance on HARD Recs with “Bikini,” a lively and flirty track that hits streaming platforms on July 25. Steeped in the nostalgia of early 2000s nightlife, the single is a celebration of uninhibited joy and club culture glamour.

The production is fast-paced and colorful—complete with brass accents, talkbox punches, and an energetic bassline—all anchored by a stomping beat. Juicy Romance’s vocals embrace the fun, creating a track that doesn’t take itself too seriously while still delivering dancefloor impact.

Accompanying the release is a music video directed by Ben Cole, known for his stylish work with global icons and luxury brands. The clip follows Juicy Romance as she injects everyday routines with bikini-fueled bravado, turning city streets into a catwalk of self-expression.

Cole, whose credits include Alicia Keys, Google, and Dolce & Gabbana, brings fashion editorial aesthetics to the video—making each frame as bold as the song’s message.

In her own words, Juicy Romance defines “Bikini” as:
“Summer anthem….Think ‘David Guetta meets Girls Gone Wild’. Heavily inspired by the noughties Ministry of Sound catalogue, this track was made for Ibiza beach clubs and Mykonos sunsets.”

Fans can join her in celebration at Le Bain in NYC on July 25, where she’ll host a release event full of summer spirit and club-ready energy.

“Bikini” is set to heat up dance floors and playlists alike—an ode to freedom, fun, and fearless femininity.