King Cruff Reimagines Loyalty in Explosive New Track “BUNCH”

King Cruff’s “BUNCH” mixes gritty hip-hop energy with humorous dancehall honesty—stream now.

Photo Credit: Neil Anthony Watson

Canadian-Jamaican artist King Cruff is back with “BUNCH,” a new single that delivers swagger, style, and substance in equal measure. Released through Tuff Gong Collective/Universal Music Canada, and produced by !llmind and Don Mills, “BUNCH” is equal parts club-ready and conversation-starting.

The track punches with heavy bass and razor-sharp lyricism, capturing King Cruff in his most confident hip-hop form. But there’s a twist: it’s not about bragging or flexing—it’s about loyalty.

“‘BUNCH’ is actually talking about being faithful to your partner,” Cruff explains. “‘Don’t you know Jamaican men do not cheat’ serves as a reminder that Jamaican men are the original ‘lover mans.’”

Following his EP WHAT HAVE I ‘DON, which includes high-profile features and experimental soundscapes, “BUNCH” reaffirms King Cruff’s fearless approach to genre and message. His ability to blend Caribbean roots with North American energy places him in a category all his own.

This year, he earned his first JUNO Award nomination and delivered standout performances at SXSW, NXNE, and Cali Vibes Festival. With upcoming slots at Festival d’été de Québec and opening for The Roots, King Cruff is stepping into his moment.

With “BUNCH”, King Cruff offers a track that thumps hard but lands soft—thanks to its wit, charm, and refreshing take on modern relationships.