ROXEN Reinvents “Save You” with Moody, Club-Ready Alt-Pop Twist

Romanian star ROXEN unveils “Save You (Play & Pretend),” a high-energy electronic spin on her emotionally raw single.

ROXEN unveils her newest sonic evolution with “Save You (Play & Pretend),” a bold reimagining of her emotionally charged single, now released via Universal Music Romania. Merging the confessional vulnerability of the original with brooding electronic textures, the track opens a fresh chapter for the Romanian singer-songwriter—one that’s fearless, introspective, and club-ready.

Driven by a hypnotic four-on-the-floor beat and an edgy synth bassline, “Play & Pretend” morphs the track’s emotional gravity into a late-night anthem. “The song was written in Vienna when I was navigating this period of my life when I used to love without limits,” ROXEN shares. “Seeing that it hurt me, I realized that the only person capable of helping me break my bad habits is just me.”

ROXEN rose to global attention as Romania’s Eurovision 2021 entry, but her artistry has long stood on its own. With over 200 million YouTube views and multiple charting hits across Europe—like “You Don’t Love Me” with SICKOTOY, “UFO,” and “Money Money”—she’s become a formidable voice in global pop.

Her genre-blending approach extends beyond music into film and gaming, with soundtrack features in the hit Romanian comedy Teambuilding and Valorant, Riot Games’ global phenomenon.

With “Save You (Play & Pretend),” ROXEN expands her sound without losing her emotional signature. It’s a fearless blend of heart and rhythm—delivering dancefloor catharsis for anyone who’s ever loved too hard.