TYLA’s “IS IT” Signals a New Visual Era and Dancefloor Focus

TYLA’s “IS IT” is a sultry return to Amapiano and confident choreography, directed by Moreno.

Photo Credit: Brent McKeever

The release of “IS IT” marks a confident creative step for TYLA, whose seamless blend of South African Amapiano and global pop sensibilities sets her apart in today’s landscape. With the single comes a video that’s both restrained and bold — an ideal pairing for the track’s layered storytelling.

TYLA’s lyric, “Is it wrong that I want to get right with you?” delivers intrigue and flirtation in one breath. She balances elegance and edge, particularly through her choreography, which continues to be a hallmark of her visual identity.

Moreno’s direction elevates the experience. The space never changes, yet the energy constantly shifts — from intimate moments to full-on celebration, the transitions are symbolic and visually arresting.

TYLA told NYLON: “I’m excited to see this new version of me and hear what it sounds like and just have fun with it — just bring back fun in music.”

This year alone, TYLA has hosted major award shows, led festival performances, and anchored campaigns with some of the biggest names in global branding. “IS IT” ties these threads together into a focused musical vision.