Justin Bieber Opens His Heart on New Album ‘SWAG’

Justin Bieber’s seventh album reflects love, growth, and inner peace in a cohesive 21-track release.

Photo Credit: Renell Medrano

Justin Bieber steps back into the spotlight with SWAG, an album that explores his most personal experiences through music. Out via Def Jam Recordings, the 21-track project is both polished and profoundly intimate.

With collaborators such as Carter Lang, Dylan Wiggins, Dijon, and Daniel Caesar, Bieber curates a sound that’s contemplative, soulful, and honest. He also steps into the role of producer, shaping the emotional heartbeat of the album.

Tracks like “BUTTERFLIES,” “FIRST PLACE,” and “SOULFUL” speak to new priorities, while “DADZ LOVE” and “DEVOTION” reveal the core themes—family, partnership, and faith.

The project closes with “FORGIVENESS,” leaving listeners with a sense of completion and quiet empowerment. The album’s namesake track, “SWAG,” comes late in the tracklist, signaling self-assurance born from lived experience.

This musical return is paired with the launch of SKYLRK, Bieber’s clothing and lifestyle brand, rounding out a moment of full-circle creative alignment.