“Time 4 Her to Shine”: Alternative Influence Elevates Women’s Football With Anthemic Release

UK band Alternative Influence celebrates women’s football and community with their new single “Time 4 Her to Shine.”

Alternative Influence’s newest track, “Time 4 Her to Shine,” arrives as both a celebration and a call-to-action—perfectly timed with UEFA Women’s EURO 2025. Backed by real match footage and the voices of jubilant fans, the anthem lifts up the legacy and future of the women’s game.

Filmed during England’s win over Spain at Wembley, the accompanying videos present a portrait of modern football fandom: intergenerational, diverse, and joy-filled. This community-focused message contrasts with the more aggressive energy often found in men’s matches.

Lead singer Lee Devenport reflects, “The national team’s success has inspired more domestic clubs, and now grassroots football features just as many junior girls’ teams as boys’ – it’s part of the football fabric now.”

Alternative Influence reinforced their message by distributing 4,000 cards at England’s recent match against Belgium and through their ongoing support of Radcliffe Women FC. Their goal is clear: amplify, support, and celebrate the women’s game from grassroots to national stage.

“Time 4 Her to Shine” is now available across all platforms. It’s more than music—it’s momentum.